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Thor Bendix Madsen

At the age of 23 Thor Madsen burst onto the scene in 2022 finishing 8th at the Ironman 70.3 World Championships in St. George. Thor is a super biker and really demonstrated his potential mixing it up with the big hitters when he finished 4th in one of the fastest Ironman debut times ever recorded. In 2023 Thor confirmed his status as a world class athlete finishing 9th at the Ironman 70.3 World Championships in Lathi.



Time trial frame BMC Speedmachin 01 
Wheels: DT Swiss ARC1100 Dicut
Tires: Vittoria
Helmets: uvex race 8 in races, uvex rise in training
Race and training clothing Alé
Road bike: BMC Teammachine R
Turbo trainer: Wahoo Kickr Smart Trainer
Drink bottles: Elite
Race clothes: Alé
Run, casual wear & compression: Pressio
Wetsuit: Orca
Sunglasses: uvex
Nutrition: 6d Sports Nutrition
Bike Transportation bag: Elite Borson bike bag
Bike computer: Wahoo Elemnt Roam
GPS watch Wahoo Elemnt Rival
Indoor swim trainer: ZEN8


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